Strategy

Home/Strategy

Reflections from Aileron’s Team

2020-05-30T13:51:42-04:00Aileron News, Business Structure, Culture, Leadership, Organizational Performance, People Development, Strategy|

June 1, 2020 The Next Normal: Reopening Aileron’s Campus Thoughts by Sara Wiggershaus, Client Services Manager Today Aileron is opening our doors (granted, in a much different, limited, and nuanced way) for the first time in more than two months. It’s a day we’ve been looking forward to for weeks, and one we’ve been planning for since we initially [ Read More ]

How to Turn Uncertainty into Action

2022-03-31T14:49:07-04:00Leadership, Strategy|

Uncertainty is one of the most panic-inducing emotions for any business owner. In a climate of fear, anxiety, and unpredictability, you may not be able to see the light at the end of the tunnel – and you’re not alone. Business leaders everywhere are feeling this same feeling, and facing the same question: Where do we go from here? [ Read More ]

Why Storytelling Works

2022-03-31T14:56:46-04:00Leadership, Strategy|

“Good stories surprise us. They make us think and feel. They stick in our minds and help us remember ideas and concepts in a way that a PowerPoint crammed with bar graphs never can.” – Joe Lazauskas and Shane Snow, “The Storytelling Edge” How many times have you been victim to a boring presentation that’s accompanied with dull data [ Read More ]

3 Questions to Ask When Evaluating New Opportunities

2022-07-08T09:57:05-04:00Business Structure, Culture, Leadership, Organizational Performance, People Development, Strategy|

You and your team likely don’t have a shortage of ideas; in fact, if you’re like most entrepreneurs, you struggle with idea overwhelm, which can lead to a shortage of one of your most valuable resources: time. Selecting the right opportunities to spend time on is critical for businesses of all sizes. Every opportunity – a public speaking engagement, a [ Read More ]

How to Deal With Idea Overwhelm

2019-10-02T15:24:17-04:00Leadership, Strategy|

Your team’s ability to generate new ideas is an indicator of success. It shows that you’re thinking creatively, focusing on what’s next, and innovating. But if you’re coming up with so many ideas that you’re constantly pivoting to focus on the new goal that’s bright and shiny, you’re never making real progress.Idea overwhelm isn’t just a problem for leadership. In [ Read More ]

The Critical Strategy Component That’s Easy to Overlook

2019-10-02T15:37:01-04:00Strategy|

Every year, you and your team spend days—even weeks—envisioning what could be and charting a course to get there. But as you well know, that’s where the work really begins. Strategic planning is a critical part of the business-building process, but the magic of transformation lives in strategy implementation. In addition to being thoughtfully planned, your strategy should be: Communicated: [ Read More ]

How to Spot a Strategy

2019-08-16T09:09:38-04:00Strategy|

Most of us never think about the strategy a company has, we just know whether it appeals to us or not. But it’s not hard to identify what a given business’s strategy is. Consider the McDonald’s strategy. Their goal is to sell fast food to make money, but their strategy is clear. It says, “We are going to be [ Read More ]

  • Have You Defined What Your Business Doesn’t Do? | Aileron

Have You Defined What Your Business Doesn’t Do?

2022-06-06T14:36:50-04:00Business Structure, Culture, Leadership, Organizational Performance, People Development, Strategy|

If you never say no, then your strategy is missing a crucial piece. Many businesses work hard to identify and serve a target customer. But knowing which kinds of customers you don’t serve should also be part of your overall strategy. Challenge yourself to answer these questions: When was the last time you gave up a short-term win [ Read More ]

You’re Not Alone: The Value of Asking for Help

2022-03-31T14:51:58-04:00Business Structure, Culture, Leadership, Organizational Performance, People Development, Strategy|

It can feel lonely at the top. You’re giving your all, but it doesn’t feel like enough. You’ve poured your heart into your work, and you love what you do. But you’re tired, too. When things get tough, who can you turn to? It feels like no one understands what you’re going through. Recently, we sat down with Aileron [ Read More ]

Five Steps to Escaping the Gap Trap

2019-09-03T15:58:44-04:00Business Structure, Culture, Leadership, Organizational Performance, People Development, Strategy|

If you're a manager working overtime to make up for your team's shortcomings, you probably don't have time to help your employees improve their own skills. You know that half a manager's job is people development, but you just don't have the time. I wrote earlier about the dangers of being caught in the Gap Trap. You seem to [ Read More ]

Behind Summit: A Chat With Nicole Luisi

2019-09-03T16:00:29-04:00Business Structure, Culture, Leadership, Organizational Performance, People Development, Strategy|

Aileron’s Director of Research & Development, Nicole Luisi, shares the beginnings of Summit, why she’s passionate about the conference, and how it helps her find harmony in her everyday work. Nicole, you were one of the driving forces behind the inaugural conference last year. What inspired you and Aileron to launch Summit in the first place? We’ve built our [ Read More ]

Go to Top